Design across Media

Design Across

The arrival of internet has forced marketing and traditional design to redefine their languages and their field of action.

The arrival of internet has forced marketing and traditional design to redefine their languages and their field of action. Many philosophers (such as Antonio Escohotado) refer to the internet as a phenomenon comparable to the discovery of fire. And it is no less true. If we compare the number of tools available and the immediacy with which we can work in areas such as design and marketing, change has been substantial with marketing and traditional design styles of five years ago. Online content, integrated cross-platform developments, and information obtained of our users based on developments of big-data, are elements that are within the reach of any SEO expert, specialist in marketing or designer.

The concepts of the Big Data

Big Data is a general term used to refer to obtaining, processing, and the collection of large packages of information. This concept is, of course, linked to the development of a higher capacity of data storage and processing, and the emergence of concepts such as “cloud” or virtual storage of information. In 2001 Gartner Doug Laney presented what is known as the three fundamental concepts of Big-Data, known as the three “Vs”: Velocity, Variety and Volume. -Volume refers to the processing and analysis of large amounts of data, often in real time and from different sources.

The three "Vs": Velocity, Variety and Volume.

-Variety refers to the different sources of information, content channels, social networks, servers, external API, and more. All are ingesting the system and providing a final result.
And finally Velocity, this element marks the frequency with which data moves through the system and determines the feedback criteria, which is usually instantaneous.

Data + Design & Marketing

The strongest Big-Data platforms (Data Lakes of Amazon, Microsoft Big-Data, and Google Cloud) offer free access and machine learning tools installed for the use of the data. On a smaller scale, the use of large data flows is at your fingertips with applications like Google Analytic, Google Trend, Google AdWords and Facebook Ads.

Data has changed the evolution of design and marketing from its “traditional” version. Data was based on “focus groups,” where random individuals were questioned and observed. These meetings often produced subjective data results. Data makes the difference between success and failure for a marketing specialist, a designer or an expert in SEO. The implementation of an analytic code on a landing page or a pixel of Facebook, allows a designer to understand the behavior of the users within a web, their interests, their preferences, age, hours of the day they usually connect to the content, sex, purchasing level, color preferences, and many other categories. Therefore the data gives us the possibility to create the perfect elements for our users, and in turn receive the perfect interaction so that there is a system feedback.

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