There is no product in the traditional market that cannot be found in the electronic or digital market.
It is very simple to find news such as, “a plane has been sold on eBay”, “a yacht has been sold”, “a Ferrari has been sold in the first 24 hours since it was launched in a mobile e-commerce store.” All products are on the internet. Physical products are even changing sales structures in the world of digital commerce thanks to their particular characteristics.
It is now feasible to market fresh food products, such as fruits and vegetables, via the internet, which until recently had difficulty reaching the final consumer in large cities.
Whole Foods Market, recently acquired by Amazon, is an example. Whole Foods Market distributes fresh fruits, and all are advantages except for the intermediary. The consumer accesses a better and fresher product, in better shopping conditions. Whole Foods is able to charge more for their product because the intermediaries disappear from the equation. Whole Foods is going to benefit from something very important, the opinions and preferences of their customers. This data will to be able to guide Whole Foods in its digital marketing and in the marketing of new products. The structures change, the ways of buying things change.