Social Media Marketing Strategy. Facebook
It is the most massive of social networks and has even managed to displace consolidated networks in local markets such as Orkut in Brazil and Google+. Despite the doubts of its economic forecasts and its stock market valuation, the number of users continues to grow and conquer new countries.
There is no doubt that it has a large audience and an international reach superior to the rest of the social networks. The question is how to get attention in advertisements when the attention is focused on the content updated by the user’s friends and contacts.
Companies, aware of the social nature of Facebook, often mix free content of interest with paid content in the form of classified ads with a small photo. Facebook is like a large shopping center full of potential buyers. Logically it provides interested users with tools to launch extensions of their business, including stores for promoting offers, tools for the re-distribution of those offers, and most importantly, a great opportunity for customer traffic. Its treatment of user privacy policies are controversial and vary significantly from one country to another.
Social Media Strategies
Facebook Social Market
Not even Google with its Google+ network has managed to remove Facebook from the market. The strength of Facebook has led to e-commerce initiatives being tagged within Facebook as F Commerce, although the results have yet to offer a 100% return.
Facebook Trending Topic
We have to put ourselves in the situation of Facebook users. When a user enters Facebook, they want to see the status of their friends, new images of them. Are they on vacation? Who got married? What are my acquaintances doing today? It is very unlikely that you will access this social network looking to buy something. So if we want to promote the discovery or the purchase of a new product, we need to develop very specific strategies and copy to meet this goal.